Relativity Bolsters Creative Advertising Team
(Beverly Hills, Calif.) August 16, 2012 – Relativity Media announced today that Alyson Jones has joined the company as Senior Vice President, Creative Advertising directly reporting to Relativity’s President, Theatrical Marketing, Terry Curtin.
In this role Jones will work alongside Relativity’s recently appointed Executive Vice President, Creative Advertising, Arty Pearson to oversee trailers, television and print campaigns for Relativity’s feature films. She will begin working immediately on campaigns for the studio’s upcoming film adaptation of Nicholas Sparks’ best-selling novel Safe Haven, gritty dramatic thriller currently-titled Out of the Furnace, and comedic actioner Malavita.
Most recently Jones was Vice President, Creative Advertising, at Walt Disney Studios where she helped craft advertising campaigns for films such as The Help, Steven Spielberg’s War Horse, Real Steel, DisneyNature Earth and Robert Zemeckis’ Disney’s A Christmas Carol. Prior to Disney, Jones worked as Director, Creative Advertising, for nearly three years at Sony Pictures where she contributed to campaigns including Talladega Nights, Step Brothers, Sofia Coppola's Marie Antoinette, Stranger Than Fiction and Across The Universe. From 2002 to 2005 Jones held the position of Vice President, Production, at Alkemi Entertainment.
Pearson joined Relativity in 2011 as a consultant and was appointed to EVP, Creative Advertising in January 2012. He has since developed the creative campaigns for Relativity’s Navy SEAL actioner Act of Valor and the gritty thriller The Raven. He is currently working on the upcoming suspense thriller House at the End of the Street, comedy 21 and Over, jaw-dropping original Movie 43 and high-stakes thriller Paranoia.
Previously, Pearson worked at advertising agency Open Road Entertainment where he produced award-winning campaigns for Ray, Man on Fire, The Pursuit of Happyness, and Ice Age 2. He began his career at Craig Murray Productions, now mOcean, producing campaigns for Toy Story and Toy Story 2, Wild Things, The Vertical Limit and Finding Nemo.
“Arty is one of the most intuitive creatives I’ve ever worked with, and he does it all with the utmost composure. I also feel extremely lucky to be adding Alyson’s immense talent and enthusiasm to the team. This is going to be one amazing pair,” said Curtin, President, Theatrical Marketing at Relativity.
ABOUT RELATIVITY MEDIA
Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media. Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.
To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures. Released films have accumulated more than $17 billion in worldwide box office receipts. Relativity’s recent films include: The Raven, Mirror Mirror, Act of Valor, Haywire, Immortals, Tower Heist, Bridesmaids, Limitless, Hop, Cowboys & Aliens, Battle: Los Angeles, Little Fockers, The Fighter, The Social Network, Salt, Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: The Bourne Legacy, House at the End of the Street and 21 and Over. Thirty-nine of the company’s films have opened to No. 1 at the box office. Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Sixty-two of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.
RelativityREAL, Relativity’s television arm, has more than 70 projects in active production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network. Relativity also owns and operates RogueLife, Relativity’s digital content studio is developing original content for the web and creating sustainable online platforms and communities. Relativity Music Group, a music division of Relativity, provides music supervision, music publishing catalogues and soundtrack services for films produced and/or distributed by Relativity Media and other major Hollywood studios. Relativity Sports is a fast-growing sports management company dedicated to providing high-profile athletes with a full-range of professional development services. For additional information, please visit www.relativitymedia.com.