DIRECTOR TARSEM SINGH’S VISUALLY-STUNNING EPIC ACTION ADVENTURE IMMORTALS SELLS MORE THAN ONE MILLION UNITS IN ONE WEEK
(Beverly Hills, Calif.) March 16, 2012 – Relativity Media and Twentieth Century Fox Home Entertainment announced today that Immortals has sold more than 1.2 million units in its first week of release on Blu-ray and DVD, making it the best action title released so far this year based on conversion. Blu-ray represented 44% of retail sales and the 3D Blu-ray combo pack consisted of 10% of retail sales.
Immortals became Relativity’s highest-grossing film to date as an independent distributor, taking in approximately $227.6 million worldwide and was one of three No. 1 openers for the company (including Limitless and Act of Valor). The epic action-adventure film kicked off the home entertainment release with a themed event at the renowned Playboy Mansion. “Be Immortal” blood drives were also held across the country. The blood drives took place on thirty college campuses through a partnership with America’s Blood Centers. The initiative was successful in reaching young people and encouraging them to help save lives, while also getting a chance to preview the Blu-ray special features.
“We could not be more proud of Immortals’ performance and appeal as it was a break-out box office hit theatrically worldwide, and has also found success in home entertainment” said Relativity’s Co-President, Tucker Tooley. “The Blu-ray of Immortals truly captures the excitement and drama of Tarsem’s gorgeous film.”
From the producers of 300, Mark Canton, Gianni Nunnari, and Relativity’s CEO Ryan Kavanaugh, and written by Charles Parlapanides and Vlas Parlapanides, Immortals explodes off the screen with action-packed battles, mythological adventure and an all-star cast including: Henry Cavill (Superman: Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twilight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Stephen Dorff (Public Enemies), Daniel Sharman (The Collection), Stephen McHattie (Watchmen), Greg Bryk (A History of Violence), Peter Stebbings (Jeremiah), Alan Van Sprang (Saw III), John Hurt (Hellboy), and Mickey Rourke (Iron Man 2). The Immortals Blu-ray is chock-full of must-see bonus features including an alternate beginning, two alternate endings, deleted scenes and an amazing graphic novel, creating the ultimate viewing experience at home.
ABOUT RELATIVITY MEDIA
Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media. Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.
To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures. Released films have accumulated more than $17 billion in worldwide box office receipts. Relativity’s recent films include: Act of Valor, Haywire, Immortals, Tower Heist, Bridesmaids, Limitless, Hop, Cowboys & Aliens, Battle: Los Angeles, Little Fockers, The Fighter, The Social Network, Salt, Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: Mirror Mirror, The Raven, 21 Jump Street, American Reunion, and The Bourne Legacy. Thirty-nine of the company’s films have opened to No. 1 at the box office. Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Sixty-two of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.
RelativityREAL, Relativity’s television arm, has 67 projects in production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network. Relativity also owns and operates RogueLife, Relativity’s digital content studio which is developing original content for the web and creating sustainable online platforms and communities. Relativity Music Group, a music division of Relativity, provides music supervision, music publishing catalogues and soundtrack services for films produced and/or distributed by Relativity Media and other major Hollywood studios. Rogue Sports is a fast-growing sports management company dedicated to providing high-profile athletes a full-range of professional development services. For additional information, please visit www.relativitymedia.com.
ABOUT TWENTIETH CENTURY FOX HOME ENTERTAINMENT
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.