Relativity Hires Coco Jones To Lead Marketing Partnerships
(Beverly Hills, Calif.) September 26, 2011 – Relativity Media announced today that Coco Jones has joined the company as Executive Vice President, Marketing Partnerships dually reporting to Relativity’s CEO Ryan Kavanaugh and President, Theatrical Marketing, Terry Curtin.
Jones will be working with Fortune 500 brands developing robust marketing programs in and around movies, transmedia, and other premium content produced under Relativity's film, television, and music divisions, as well as Rogue's digital content studio. Jones will lead marketing partnerships on behalf of Relativity’s expansive slate of films including the upcoming Immortals, Haywire, Act of Valor, The Raven, Relativity’s Untitled Snow White, Untitled Farrelly/Wessler Comedy, House At the End of the Street, Safe Haven, 21 and Over, and Hunter Killer.
With a career spanning twenty years, Jones brings a wealth of experience and expertise in new media strategy, branded content and sponsorships in both early stage and large media companies.
Most recently Jones was with JiWire, a leading mobile media company and Current TV, where she was Vice President leading cross-platform ad sales and partnership development. Jones has also worked at Yahoo!, where she spent six years managing strategic accounts in entertainment, retail, consumer packaged goods and technology. Additionally, Jones launched Variety's digital platform Variety.com as Head of Sales and Marketing, and built sales and marketing for IFILM, the first online showcase for user-created content, now owned by MTV. Over the course of her career, Jones has also played key leadership roles in other blue chip media companies including Wired, Ziff Davis and CNET.
Jones earned her BA in Art History and French at the University of Wisconsin, and studied abroad at the University of Limoges in France.
ABOUT RELATIVITY MEDIA, LLC
Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media. Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.
To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures. Released films have accumulated more than $16 billion in worldwide box office receipts. Relativity’s recent films include: Machine Gun Preacher, Cowboys & Aliens, Bridesmaids, Hop, Limitless, Battle: Los Angeles, Season of The Witch, Little Fockers, The Fighter, The Social Network, Salt, Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: Immortals, and Anonymous. Thirty-seven of the company’s films have opened to No. 1 at the box office. Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Fifty-nine of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.
Relativity also owns and operates Rogue Pictures, a company that specializes in films targeted to the 13-25 year old audience, and RogueLife, Relativity’s digital studio which is developing original content for the Web and creating sustainable online platforms and communities. RelativityREAL, Relativity’s television arm, has 67 projects in production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network. For additional information, please visit www.relativitymediallc.com.