Relativity Hires Holly Beverly to Join Marketing Partnerships Team
(Beverly Hills, Calif.) June 11, 2011 – Relativity Media announced today that Holly Beverly has joined the company as Senior Vice President, Marketing Partnerships directly reporting to Relativity’s Executive Vice President, Marketing Partnerships, Coco Jones.
In this role Beverly will work alongside Relativity’s newly promoted Vice President, National Promotions, Kelly Zuckerman to work across the studio’s portfolio of film, television, digital and sports assets, developing marketing partnerships and branded content platforms with Fortune 500 Brands.
Most recently Beverly was a consultant to FremantleMedia, working on partnership development for such properties as American Idol and The X Factor. Prior to Fremantle, Beverly was with Vanguard Entertainment Media Marketing Group, an agency defining opportunities for producers and networks to directly link with marketers. Prior to the formation of Vanguard, Beverly was partner at Six Degrees Global where she worked on behalf of such clients as Playhouse Disney, Walt Disney Studios Home Entertainment and Buena Vista Television.
Beverly has also held positions at entertainment studios including Vice President of Promotions at Twentieth Century Fox where she spearheaded promotions, sponsorship and media tie-ins for the company’s Theatrical Marketing Division. In that position, she oversaw promotional and media campaigns for theatrical releases including: X-Men, Planet of the Apes and Dr. Dolittle 2. Before joining Twentieth Century Fox, Beverly was with DreamWorks’ Consumer Products Division. She negotiated strategic alliance partnerships across the studio’s film, home entertainment and television divisions.
ABOUT RELATIVITY MEDIA
Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media. Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.
To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures. Released films have accumulated more than $17 billion in worldwide box office receipts. Relativity’s recent films include: The Raven, Mirror Mirror, Act of Valor, Haywire, Immortals, Tower Heist, Bridesmaids, Limitless, Hop, Cowboys & Aliens, Battle: Los Angeles, Little Fockers, The Fighter, The Social Network, Salt, Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: The Bourne Legacy, House at the End of the Street and 21 and Over. Thirty-nine of the company’s films have opened to No. 1 at the box office. Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Sixty-two of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.
RelativityREAL, Relativity’s television arm, has more than 70 projects in active production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network. Relativity also owns and operates RogueLife, Relativity’s digital content studio is developing original content for the web and creating sustainable online platforms and communities. Relativity Music Group, a music division of Relativity, provides music supervision, music publishing catalogues and soundtrack services for films produced and/or distributed by Relativity Media and other major Hollywood studios. Relativity Sports is a fast-growing sports management company dedicated to providing high-profile athletes with a full-range of professional development services. For additional information, please visit www.relativitymedia.com.