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Relativity Partners with Bloomspot to Launch Promotional Screening Program on Behalf of its Upcoming Family Comedy Mirror Mirror

03.22.2012

(Beverly Hills, Calif.) March 22, 2012– Relativity Media announced today that it is partnering with Bloomspot, a leader in the local offer space, to launch a first-ever promotional screening program for their vast member base in 11 U.S. markets on behalf of the upcoming motion picture event for the whole family Mirror Mirror, a fresh and funny retelling of the Snow White legend. The advance screenings kick off on Saturday, March 24th before the film’s March 30th release date, with advance screenings in the following cities: Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, New York, San Diego, San Francisco, Seattle and Washington DC.

Terry Curtin, Relativity’s President, Theatrical Marketing said, “Bloomspot is the perfect pre-release partner for us as we’re able to reach and mobilize their vast member base of sophisticated shoppers, which reflects our targeted audience of females and families,” Curtin added, “Bloomspot also sells an experience for their customer and Mirror Mirror has so much to offer with its richly-layered production value, stunningly imaginative visuals, and witty humor that makes it a satisfying film-going experience for families and adults to enjoy.”

“After seeing this fun film, we knew we wanted to get involved and share the insider experience with Bloomspot members,” said Lily Shen, Chief Marketing Officer, Bloomspot. She added, “We are thrilled to collaborate with Relativity on our first feature film screening program and could not have picked a more delightful movie to promote to our members now.”

Mirror Mirror features breakout star Lily Collins (The Blind Side) as Snow White, a princess in exile, and Oscar®-winner Julia Roberts as the evil Queen who ruthlessly rules her captured kingdom. Seven courageous rebel dwarfs join forces with Snow White as she fights to reclaim her birthright and win her Prince in this magical comedy filled with jealousy, romance, and betrayal that will capture the hearts and imaginations of audiences the world over.  The film also stars Armie Hammer (The Social Network) as the Prince, and Nathan Lane (The Birdcage) as the hapless and bungling servant to the Queen. Directed by Tarsem Singh (Immortals, The Cell) and produced by Bernie Goldmann (300), Relativity’s Ryan Kavanaugh (The Fighter) and Brett Ratner (Rush Hour franchise), Mirror Mirror’s screen story was written by Melisa Wallack and the screenplay was written by Marc Klein and Jason Keller.


ABOUT RELATIVITY MEDIA
Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media.  Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.

To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures.  Released films have accumulated more than $17 billion in worldwide box office receipts.  Relativity’s recent films include: Act of Valor, Haywire, Immortals, Tower Heist, Bridesmaids, Limitless, Hop, Cowboys & Aliens, Battle: Los Angeles, Little Fockers, The Fighter, The Social Network, Salt, Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: Mirror Mirror, The Raven, American Reunion, and The Bourne Legacy.  Thirty-nine of the company’s films have opened to No. 1 at the box office.  Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Sixty-two of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.

RelativityREAL, Relativity’s television arm, has 67 projects in production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network. Relativity also owns and operates RogueLife, Relativity’s digital content studio which is developing original content for the web and creating sustainable online platforms and communities. Relativity Music Group, a music division of Relativity, provides music supervision, music publishing catalogues and soundtrack services for films produced and/or distributed by Relativity Media and other major Hollywood studios. Rogue Sports is a fast-growing sports management company dedicated to providing high-profile athletes a full-range of professional development services.  For additional information, please visit www.relativitymedia.com.

ABOUT BLOOMSPOT
Bloomspot, www.bloomspot.com, is a leading online destination for sophisticated shoppers to discover the best of their cities.  Headquartered in San Francisco, Bloomspot provides its members with exclusive offers for experiences including great getaways, renowned restaurants, luxurious spa treatments, and other unique experiences they won’t find anywhere else.  Bloomspot features only the best local merchants in each of its 10 core markets – San Francisco, New York, Los Angeles, Washington DC, Boston, Chicago, Houston, San Diego, Denver and Seattle.  To learn more or become a member visit www.bloomspot.com.