RelativityREAL Launches ‘COIN’ - A New Original YouTube Channel

(Beverly Hills, Calif.) April 1, 2013 - RelativityREAL, the television arm of Relativity Media, announced today the launch of ‘COIN,’ a new original YouTube channel focusing on the lives and businesses of entrepreneurs. ‘COIN’ will feature 25 original and interactive web-series like HR, $wag and Career Day, totaling more than 20 hours of content in its first year. 

‘COIN’ will begin premiering new webisodes three times a week building up to a full week of programming premiering daily including docu-profiles of influential and up-and-coming entrepreneurs along with irreverent scripted series, industry news, competitions, reality shows, comedy shorts, and inspiring stories. In addition, ‘COIN’ will also add highly produced comedy shorts featuring celebrities throughout the year. 

“RelativityREAL is committed to creating engaging content across multiple platforms and we are excited to partner with YouTube on bringing ‘COIN’ to millions of people across the world. ‘COIN’ will take people behind the scenes of the lives of entrepreneurs in both a funny and informative way,” said Tom Forman, CEO, RelativityREAL

The launch of ‘COIN’ furthers RelativityREAL’s growing multi-platform slate which currently features shows like Catfish the TV Show for MTV, The American Bible Challenge for GSN, Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network.

‘COIN’ is launching with the following three shows this week:

HR
With a 20-year-old millionaire CEO and a #1 selling app, Dingle Inc is the hottest start up in Silicon Valley. However, its young and quirky employees are anything but professional, albeit sane. This irreverent original scripted comedy series looks at the world of Dingle through the eyes of the buttoned up head of Human Resources, who's forced to deal with nothing but shenanigans on a daily basis. 

$WAG
$WAG is a fun magazine-style show that profiles how the new generation of young entrepreneurs travel, live, party, work, and play. The show will highlight bespoke denim designers, personal wine concierge services, world-famous cobbler and custom shoe makers to the stars, Oscars gifting suites, members-only exotic car clubs and more. 

CAREER DAY
In this profile show, business leaders of today are interviewed by the business leaders of tomorrow: 8-year-olds. Set in elementary school classrooms across the nation, prominent industry leaders discuss their craft with kids. The impresarios break down what they do and who they are, revealing candid answers meant for the simplest yet endearing audience. Expect earnest, off the cuff, funny answers from our CEOS who are being asked questions that only a child can think of. And who can lie to a first grader? Guests include Adam Rich (co-founder of Thrillist); Claudine Cheever (Chief Strategist of Saatchi & Saatchi); The Harlem Globetrotters; and Robin Dolch (PR, Hundred Stories) among others. 

Check out the ‘COIN’ channel trailer here.

About RelativityREAL
Under the leadership of award-winning producer Tom Forman (Extreme Makeover: Home Edition, Kid Nation), Relativity’s television arm launched in June 2008. The division has quickly become one of the country's largest suppliers of unscripted television. RelativityREAL currently has 70 projects in active production, including 17 original series currently airing or will air in the upcoming television season. In addition, the division is developing a slate of scripted sitcoms, dramas, and sketch comedy series to be released in the upcoming year. Most recently, RelativityREAL partnered with YouTube and will be launching a channel in the fall.  RelativityREAL's executive ranks are bolstered by overall production deals with TV veterans Jay Blumenfield and Tony Marsh, Ashley Tisdale’s Blondie Girl Productions, executive producer Ellen Rakieten (The Oprah Winfrey Show), Ray Ricord, Bogner Entertainment and This is Just a Test Productions.